Come togliere le cattive abitudini dal nostro cervello | Giuliano Trenti | TEDxFerrara
Protagonista del suo talk è il cervello, timoniere delle nostre azioni e fautore delle nostre abitudini, in grado di guidarci nel compiere scelte a volte anche svantaggiose per noi stessi.
Ma è possibile iniziare una nuova vita dando fine ad abitudini già consolidate? È il novembre 2007 quando Giuliano Trenti, ora Fondatore e Presidente di Neurexplore, inizia un percorso di ricerca e sviluppo nell’ambito delle neuroscienze e delle scienze comportamentali applicate al business con l’Università di Economia di Trento dove è ricercatore e docente.
In pochi anni realizza il suo sogno e costituisce la prima azienda in Trentino ad occuparsi di neuromarketing, ancora oggi riconosciuta tra le poche realtà in Italia ad impiegare la scienza nelle scelte strategico-operative di marketing e comunicazione. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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