Ensuring college athletes retain control over their brand is one of the reasons Brent Chapman decided to create myNILpay, a newly launched app.

“We are very focused on loving and serving student-athletes. Doing what’s best for them, being leaders in the community and trying to shift the paradigm from adults taking advantage of kids to these student-athletes being in control of this situation,” he told The NIL Deal.

“I think nobody has a platform that allows the student-athletes to be in control of their NIL and is not reliant on big corporations and other people to take care of them but can do it themselves. I think it’s very important to try to give the student-athletes what they deserve and to help them understand and be successful within the space.”

The app allows anyone to send a minimum of $20 to college athletes via the platform. It is tax deductible and works in a similar way to Venmo.

“What I wanted to do is create a platform where all student-athletes had the same equal opportunity to get NIL money,” Chapman said.

Schools will be notified when athletes receive money, he notes. Part of net profits will be donated to the athletic department of the student-athlete.

Howard University’s alumni organization The Mecca Society is partnering with the app to provide financial support to athletes. The NIL collective will now allow them to be compensated for their performance while helping them build their personal brand.

“By launching the University’s marquee NIL collective, we are going to further enhance our student-athletes’ NIL earning potential, and with the help of myNILpay, our diehard fan base and alumni network now has an effortless platform to support their Bison family,” Eric Grant, Board Member of The Mecca Society NIL Collective, told HBCU Gameday.

 “This is only the beginning, but it’s clear that our student-athletes have as bright of a future as any in college athletics. We strongly encourage all Bison fans to support our student-athletes through the myNILpayapp,” he added.