Nationwide Insurance recently announced an advertisement campaign with the help of Erica Campbell’s daughter, Zaya. 

When Zaya was five, she added a gospel-like spin to the company’s signature jingle, “Nationwide is on your side.” While the TikTok video is a few years old, it has been making waves on social media. TikTok users flocked to her rendition after she put her spin on the already famous phrase. After the company saw her video, Zaya’s lyrics appeared in Nationwide’s Instagram and TikTok bios. 

@nationwide Calling all high school teachers, school music groups, and bands: Zaya Campbell, the voice behind the viral Nationwide Jingle, is passing the mic! Share your version of the Nationwide jingle using #NationwideChallengeContest and tag @Nationwide for a chance to win $5,000 for your school’s music program! ???????? Official rules at the link in our bio. #Nationwide #bandtok #choirtok #banddirector #zayacampbell #nationwidejingle ♬ Opening, gentle, light, sprinting feeling – zomap

Together, the insurance company and Zaya launched a challenge for High School students to create a jingle based on the viral tune. Several schools entered the Nationwide Challenge Contests on TikTok with their interpretations of the company’s viral jingle. 

Based on TikTok likes, Nationwide announced the five winning schools:

Blytheville High School in Blytheville, Ark.

Chattanooga High School Center for Creative Arts in Chattanooga, Tenn.

Clarksdale High School in Clarksdale, Miss.

Mountain Pointe High School is in Phoenix, Ariz.

Pine Forge Academy in Pine Forge, Pa.

The schools were notified of their win via video call by Nationwide, and Nationwide offered a $5,000 contribution to each of the winning schools. According to Kristi Daraben, Nationwide’s Associate Vice President of Social Media, it is through this contest that Nationwide supports musical students and programs.

“We were so impressed by all of the Nationwide jingle renditions on TikTok,” Daraben said. “At Nationwide, we know music matters. By contributing to music education, we can help students continue to develop their musical talents.”  

The contributions will purchase choir robes, instruments, sheet music and field trips.