(BPRW) TOUCH, The Black Breast Cancer Alliance & Unite for HER launch campaign to provide Black Breast Cancer patients with unparalleled support

Care for HER provides FREE 24/7 personal nurse navigational support and integrative therapies

(Black PR Wire) ANNAPOLIS, Md.–(BUSINESS WIRE)– This Breast Cancer Awareness Month, TOUCH, The Black Breast Cancer Alliance (TOUCHBBCA) and Unite for HER are honored to announce Care for HER—a new campaign that seeks to educate about breast cancer health disparities and the impact of integrative care and culturally tailored nurse navigation while directly providing these services for free to Black Breast Cancer patients in the United States. Launching in October, Care for HER is on a mission to navigate a better future for Black Breast Cancer patients by providing 24/7 personal nurse navigational support and integrative therapies and services at no personal cost.

According to the American Cancer Society, Black women are 41% more likely to die of breast cancer than white women and have the lowest 5-year survival rate of any race or ethnicity. Black Breast Cancer is a unique disease and through this campaign, Care for Her will be one resource for our community to receive specialized care.

“Awareness is not enough. The current state of Black Breast Cancer demands action,” says Ricki Fairley, CEO and Co-Founder of TOUCHBBCA. “So this October, we are offering nurse navigation—led by a 24-year Black breast cancer survivor and nurse—in tandem with Unite for HER’s incredible suite of integrative services, all for free. Care for HER will help Black women navigate the complexities of a breast cancer diagnosis, from side effects to treatment barriers to emotional support. Our message to Black breast cancer patients is simple: you are not alone.”

Care for HER is an awareness campaign with real impact, focusing on enrolling Black breast cancer patients in Philadelphia, Washington, D.C. and Raleigh-Durham. The program will extend into additional cities in October 2025.

The Care for HER program is presented by Daiichi-Sankyo and AstraZeneca. Additional funds received during October will provide enrolled patients with free integrative therapies, services, and personal 24/7 nurse navigational support at no personal cost.

“Our vision is that every Black individual diagnosed with breast cancer will feel the support of a loving community, and will have access to comprehensive integrative oncology support, education, services, and tools that enrich their health and well-being,” says Sue Weldon, CEO and Founder of Unite for HER. “Patients enrolled in Care for HER will gain free access to integrative therapies and navigation, helping them manage side effects and symptoms, adhere to treatments better, and improve their quality of life. Together, we can make a difference in the lives of Black breast cancer patients.”

The general public can also join Unite for HER and TOUCHBBCA all October long on social media as we talk about integrative care and nurse navigation and hear from real patients enrolled in the program. Throughout the month, we’ll be highlighting the personal impact on how nurse navigation and integrative care allowed Care for HER participants to mitigate side effects and symptoms, better manage prescriptions, and have better outcomes.

Visit uniteforher.org/careforher or watch The Doctor Is In: Care for HER to learn more about free services and support for Black Breast Cancer patients. Follow along on social @toucbbca and @uniteforher.

About TOUCH, The Black Breast Cancer Alliance

TOUCH, The Black Breast Cancer Alliance works to drive the collaborative efforts of patients, survivors, advocates, advocacy organizations, health care professionals, researchers and pharmaceutical companies to work collectively, with accountability, towards the common goal of advancing science to eradicate Black Breast Cancer. For more information, visit touchbbca.org.

About Unite For HER

Unite for HER supports breast cancer and ovarian cancer patients by providing integrative therapies, services, education, resources, and support at no personal cost. Our mission is to enrich the health and well-being of those diagnosed with breast and ovarian cancers – for life – by funding and delivering integrative therapies. For more information visit uniteforher.org.

Source: TOUCH, The Black Breast Cancer Alliance