Black-Owned Coffee Brand Will Now Be Sold in Trader Joe’s
Margaret Nyamumbo made history as the first Black entrepreneur to have her coffee brand, Kahawa 1893 in Trader Joe’s grocery stores across the U.S. Nyamumbo is a third-generation coffee farmer from Kenya, understood the injustices women coffee workers face in the industry according to Black Business.
Margaret earned her Master’s degree at Harvard Business School, decided to quit her job at Wall Street to start the Kahawa 1893 to support women coffee workers and help fight injustices in the coffee industry.
“In Kenya, women provide 90% of the labor in coffee but go mostly uncompensated. I founded Kahawa 1893 to make sure the women were visible and get a fair share for their outsized contributions to coffee,” Margaret told Travel Noire. The company ensures fair wages for women coffee workers. They set up a women’s fund where customers can directly contribute.
Kahawa 1893, derived name from the Swahili term for coffee plus the year that coffee returned to Africa. The product is now available in all 200 Trader Joe’s stores in California aside from other stores in New York City and Chicago.
“It’s pretty exciting to be the first Black woman-owned coffee brand at Trader Joe’s and I have been amazed by all the support we have received from customers. As a regular shopper at Trader Joe’s, it’s even more meaningful because the coffee category has always consisted of only TJ-branded coffee. I want to celebrate this with everyone in the community who can now shop for a Black-owned coffee brand at their local store” Nyamumbo said.
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