Black-Owned Vegan Burger Brand Get $300K Deal on ‘Shark Tank’
A trio of friends Duane “Myko” Cheers, Danita Claytor, and Jumoke Jackson co-founded Everything Legendary, a Black-owned vegan burger. The company landed a $300,000 investment deal on Shark Tank, earlier this year according to Black Business. In February, the trio pitched their business to the Sharks and signed a deal with Mark Cuban for $300,000 investment in exchange for 22% equity. Cuban’s investment has helped the brand has sold over $250,000 worth of burgers online within 24 hours of the episode airing.
“This gives us the resources that allow us to position our brand against any competitor, where I know we will win on the flavor and quality,” Cheers told VegWorld Magazine. “For me, this investment is extremely personal. It is a validation of my ‘never give up’ philosophy. I heard ‘no’ 1,000,001 times over the years, but this one ‘yes’ moment changes everything.”
The Washington D.C. based company have developed a burger that is plant-based, GMO-free, soy-free, and without artificial preservatives.
“We all know that today’s consumers are demanding that their food be nutritious and supercharged with flavor,” Cheers said. “Our brand delivers. It’s Mom-Approved. And now, it’s also Shark-Sanctioned.”
The company is currently shipping their products nationwide.
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