The Biggest Risk Most Entrepreneurs Ignore
Most businesses don’t collapse because of bad times.
They collapse because they were built too fragile.
Everyone looks smart when the market is easy.
Cheap debt. Fast growth. Maximum leverage.
Then reality hits.
COVID exposed businesses that were “optimized” with no margin for error.
The best entrepreneurs don’t price to perfection.
They stay liquid.
They know their numbers.
And they build enough cushion to survive when things go sideways.
Because cash doesn’t just protect you in a downturn.
It gives you power when opportunity shows up.
The question is simple:
Can your business survive a black swan event?
Comment “RESILIENT” if you believe liquidity is king. Save this for your next investment decision. Follow for more real business and wealth insights.
Connect with Jack Mullen:
Website: https://summerstreetre.com
LinkedIn: https://www.linkedin.com/in/jack-mullen-cre
YouTube: https://www.youtube.com/@SummerStreetAdvisors
Forbes Finance Council: https://www.forbes.com/councils/forbesfinancecouncil/people/jackmullen/
Follow John McDonough:
Instagram: https://www.instagram.com/jmacwealth
YouTube: https://www.youtube.com/@JMacWealth
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