How Hip-Hop Made Timberland a Billion Dollar Brand
In the U.S.,the Timberland boot is widely recognized as a fashion staple. But that wasn’t always the case. Throughout the ‘90s, the Timberland brand went through a massive expansion, seeing revenue climb over $1 billion in 2000. Timberland’s rise was not without controversy. In the early ‘90s, hip-hop stars on the East Coast adopted the […]