Byron Allen’s $10B Discrimination Suit Against McDonald’s For Refusing To Advertise On Black-Owned Media Moves Forward

Byron Allen’s B Discrimination Suit Against McDonald’s For Refusing To Advertise On Black-Owned Media Moves Forward

Byron Allen’s $10B Discrimination Suit Against McDonald’s For Refusing To Advertise On Black-Owned Media Moves Forward

In December 2021, U.S. District Judge Fernando Olguin of Los Angeles dismissed Allen’s discrimination case against the fast food chain, saying that the complaint failed to “allege sufficient facts that would support an inference that defendants intentionally and purposefully discriminated against them,” as reported by The New York Post. Allen amended the suit and the […]

Media Mogul Byron Allen Sues McDonald’s, Says The Franchise Doesn’t Advertise With Black-Owned Outlets

Media mogul Byron Allen filed a $10 billion lawsuit against McDonald’s Corp on Thursday, alleging the fast-food franchise is discriminating against Black-owned media companies such as his own. According to Bloomberg, Allen said McDonald’s spent less than 1% of its $1.6 billion ad budget with Black-owned media companies in 2019. “This is about economic inclusion of African American-owned businesses in the U.S. […]