Shortly after the NCAA approved a policy to allow college athletes to get paid for the use of their name, image and likeness, former USC star Reggie Bush posted a statement on Twitter demanding that the organization return his Heisman trophy. The 36-year-old, who was punished in 2010 after receiving gifts and worth more than $100,000 from two marketing agents, is also asking the NCAA to now reinstate his records, CBS News reported. 

“It is my strong belief that I won the Heisman trophy ‘solely’ due to my hard work and dedication on the football field and it is also my firm belief that my records should be reinstated,” Bush said in a statement, according to CBS News.

The Heisman trophy winner said he reached out to the NCAA and the Heisman Trust in recent months, but has been unsuccessful in getting his message across.

“We left multiple messages for Michael Comerford, the President of the Heisman Trust, but instead received a call from Rob Whalen, the Executive Director, who stated that Mr. Comerford would not be calling us back and that, in any event, they could not help us,” Bush stated.

My statement… pic.twitter.com/kbyqXgHncf

— Reggie Bush (@ReggieBush) July 1, 2021

While handing out the punishment against Bush in 2010, the NCAA also banned USC from bowl games for two years and forced the school to vacate all of the team’s wins with Bush. 

According to ESPN,  the Heisman Trust issued a statement on Friday, saying the former Trojan remains ineligible to get the trophy.

“Bush’s 2005 season records remain vacated by the NCAA and, as a result, under the rule set forth by the Heisman Trust and stated on the Heisman Ballot, he is not eligible to be awarded the 2005 Heisman Memorial Trophy,” the trust said. “Should the NCAA reinstate Bush’s 2005 status, the Heisman Trust looks forward to welcoming him back to the Heisman family.”

The Heisman Trust said the NCAA’s decision to allow athletes to control their name, image and likeness, is a “positive step in the right direction.”

“The Heisman Trust supports any legislation that will protect and benefit all student athletes,” the trust said.

Bush remains the only player to have ever had a Heisman win vacated, Yahoo reported. 

Dozens of NCAA student-athletes capitalized on endorsement opportunities after the new policy became official on Thursday. Twins Hanna and Haley Cavinder, who have amassed millions of followers on social media while playing basketball at Fresno State in California, signed a major deal with Boost Mobile, according to ESPN.

“It was really exciting that such a known company wanted to work with Hanna and me,” Haley Cavinder said. “This is a big switch for all student-athletes. Being able to use your name, image and likeness is something we all deserve, and I’m really thankful the NCAA is finally passing this.”

Boost CEO Stephen Stokols said many more student-athletes will get opportunities with the company.

“A lot of these guys are local heroes,” Stokols said. “We think it’s a big opportunity to get regional and local with relevant names in those markets. We want to be one of the biggest companies embracing [the college-athlete marketplace] early. We hope to play a role in helping to shape it. There is a lot of gray area that will hopefully be more defined a year from now.”