Radio host let go after comparing skin tones of Black women to toast
A Buffalo, New York radio host was let go after he compared Black women’s skin tones to toast bread according to CBS affiliate WIVB. Cumulus Media, the owner of 97 Rock announced earlier this week that “Morning Bull” radio host Rob Lederman was fired and his fellow co-hosts, Rich Gaenzler and Chris Klein were suspended after they engaged in a conversation rating Black women according to their skin tone.
“Cumulus Media operates from a clearly-defined set of programming principles and there is no question that Rob Lederman’s comments made on ‘The Morning Bull Show’ are in direct violation of those principles,” a spokesperson said in a statement. “We swiftly terminated him and suspended the remainder of the show’s on-air talent. We apologize, and deeply regret the incident.”
Lederman said on the show he “would never go with Serena Williams level, but I’m very comfortable at a Halle Berry level.”
“I need a little bit of mulatto still coming through,” he said. In the audio, Brown mentions “CBS This Morning” co-host Gayle King by name.
“Morning Bull” was off the air Thursday morning. While the “Morning Bull” episode was no longer available, ESPN’s Buffalo Bulls reporter Marcel Louis-Jacques shared a 45-second clip of the show online. In response to a Twitter user, Louis-Jacques explained the severity of Lederman’s comments according to CBS News.
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