While avoiding the scary side of the IRS is a big deal, Brunson’s positive experience with the financial software is the main reason she partnered with the company on their Super Bowl campaign, which is a first for her.

“No matter what I do, I want to be part of something inclusive. And I think there’s another version of that, regardless of your financial situation. You can use TurboTax,” Brunson said. “Taxes are confusing at first, and they’re intimidating to people.”

With 100 million customers worldwide using TurboTax, the software continuously provides ways to help customers financially prosper. At the top of the year, Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp  launched their 2024 TurboTax brand campaign, “Make Your Moves Count.” Celebrating those who are paving their way, making bold moves and living in new and modern ways.

According to the official press release, the campaign will showcase how TurboTax supports its real clients. 

“No matter the complexity of a filer’s tax situation, TurboTax fuels people’s momentum, making sure they always get their best tax outcome, from accuracy to speed, to bilingual support, to their max refund – guaranteed,” the release read in part.

“Intuit’s ‘Make Your Moves Count’ campaign establishes our commitment to the millions of filers who lead dynamic, innovative lives, and can count on TurboTax to deliver an unmatched outcome,” Nick Soukas, Senior Vice President of Intuit’s Consumer Group, said in the same press release.

He added, “Taxes are a reflection of our customers’ diverse lifestyles, and our tax experts and AI technology work together to identify even the smallest credit or deduction at tax time. We guarantee 100 percent accuracy, maximum refunds, and minimal effort to our new and existing valued customers.”

Directed by Taika Waititi, the “Make Your Moves Count” Campaign commercial features stories told from the point of view of a TurboTax Expert who makes their customers’ moves count by filing with 100% accuracy and guaranteeing their best tax outcome.

The customer tales include the story of the digital entrepreneur who, with the help of their TurboTax expert, obtained a maximum refund after shifting careers from a delivery driver to a video game streamer. Another story is of the budget-conscious customer who was overjoyed to learn he could file his taxes for free and get his maximum refund with TurboTax.

In addition to the user-friendly platform and great customer service, TurboTax is giving Super Bowl fans a huge incentive to take Brunson’s advice and complete their taxes early.

By starting their taxes on Super Bowl Sunday, they will be entered to win $1,000,000 to continue making the moves they want, all while having their taxes squared away.

Although her tax preparation looks different now, Brunson will forever praise Turbo Tax for its ease, efficacy, and, most importantly, live customer service.

“TurboTax existed for me before I had my person to talk to about my taxes,” she said. “I don’t have any other service to compare it to; they [TurboTax] have always worked for me. So it’s fun just being able to tell other people, ‘Heck yea! Use this thing!’”

https://www.youtube.com/watch?v=8f2Qk0mxYUE