Twenty years after their graduation, the Howard University Class of 2004 is marking its 20th reunion with an ambitious goal: raising $100,000 by year-end to establish a permanent endowment for current and future students.

With over 1,000 graduates, the Class of 2004 has already raised $58,000 since the campaign’s launch in February 2024. The funds aim to bolster Howard’s legacy of excellence and provide essential resources for academic and personal growth.

“This endowment will provide lasting opportunities for students to excel academically and personally,” said Latanya Foster, Chair of the Reunion Committee and Head of People at BÉIS. “We want to ensure Howard University’s legacy continues to thrive for generations to come.”

The campaign is being led by a passionate group of alumni on the 20th Anniversary Reunion Committee. Some members, who also organized the class’s 10th-year reunion, have emphasized the importance of alumni giving in sustaining Howard’s future.

The committee is employing several creative strategies to reach their fundraising target:

• Engaging Events: Recent activities such as the HBCU 3rd Ward Bike Tour and the ATL Seersuckers & Sundresses Weekend have attracted participants and generated donations.
• Unique Merchandise: Collaborations with artists Andre Taylor and Rachel Crouch have resulted in custom “Class of 2004” merchandise, with part of the proceeds supporting the endowment.
• Strategic Alliances: Partnering with organizations like Collective PAC, the committee plans to host an on-campus voter registration drive to encourage civic engagement.
• Homecoming Finale: The campaign will culminate with a weekend of events during Howard University’s 100th Homecoming celebration, bringing alumni back to campus to celebrate and support their alma mater.

Beyond fundraising, the Class of 2004 is focused on inspiring current and future Howard students. The class includes prominent alumni such as actor Lance Gross, fashion and beauty editor Kahlana Barfield Brown, Olympian David Oliver, and Layne Eskridge, Executive Director and President of POV Entertainment.

“We want to inspire future generations of Howard students,” said Ezinne Kwubiri Okoro, the Reunion Committee’s Treasurer and Chief Client & Culture Strategy Officer at VML. “By giving back, we show them the power of their Howard education and the impact they can make.”

The Class of 2004 is calling on fellow alumni, supporters, and friends to join their mission. More information about how to donate or participate in upcoming events can be found at 04theloveofhoward.com/giving or by following them on Instagram at @HUclassof2004.

“Every dollar counts, and with many companies offering matching gift programs, your impact can be doubled or even tripled,” said Layne Eskridge, Reunion Committee Fundraising Chair. “Let’s come together to create a brighter future for Howard University students. Your support, no matter the size, is a powerful investment in our community.”

As the Class of 2004 continues its efforts, the campaign reflects the ongoing dedication of Howard alumni to strengthen their alma mater and ensure its legacy endures for future generations.