How to Prepare Google Ads for Black Friday?
One of the most significant sale events of the year is Black Friday and Cyber Monday. How to prepare your Google Ads campaigns? Or maybe you shouldn’t?
#googleads #googleadsstrategy #blackfriday #googleadsmanagement
🔗 Link to scripts https://github.com/agencysavvy/pmax
⏱️ Timestamps
00:08 Should you do BFCM?
01:52 How was it last year?
03:23 Updating Search Ads for Black Friday
06:42 Updating your keywords
08:35 Budgets and bidding
11:28 Display remarketing campaigns
13:42 Optimize Shopping campaigns
14:07 Optimize PMax campaigns
17:19 Post Black Friday
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🙋♂️ Who am I?
Google Ads has been my life for the last 15 years.
My name is Rokas. Pronounced /rock ass/ , yeah, I know, right.
Google Ads has been my life for the last 15 years.
I love food, so I would probably eat a burger at the local street food fest rather than visit The Louvre.
Google Ads is just like any other skill that can be learned. I know that because 15 years ago I learned it from scratch and Today I make 6 figures a year helping companies set up and run their campaigns.
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