Frito-Lay Introduces Cracker Jill To Celebrate Women in Sports
After more than 125 years the iconic snack brand, Cracker Jack® is adding a new face with the introduction of Cracker Jill™ to celebrate women in sports.
Cracker Jill™ will have five different representations on a series of special-edition bags, which will be available at the start of this year’s baseball season. The snack will be in MLB ballparks across the nation according to a press release.
“We are constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress,” Tina Mahal, vice president, marketing at Frito-Lay North America said. “Cracker Jack has been part of sports for over a century, as records were made and rules changed. We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.”
Cracker Jack® will be donating $200,000 to the Women’s Sports Foundation (WSF), a national non-profit that conducts research and advocacy and supports community programming, to help girls and women across the country reach their potential in sport and life. To support the Foundation’s work in gender equity, Cracker Jack® is encouraging fans to donate to WSF. Cracker Jack® will send a Cracker Jill™ bag to fans who donate $5 or more, while supplies last.
“Our Foundation is an ally, advocate and catalyst to help unlock the possibilities in every girl and woman through the power of sport,” Danette Leighton, WSF CEO said.
“Representation matters—it encourages and inspires the next generation. It’s wonderful to see Cracker Jill come to life, emphasizing the power that representation can have by celebrating women who’ve broken barriers.”
16-Year Old Headed to College, Chooses HBCU Over Yale and Harvard
Relive the BEST OF Michael Jordan's playoff games through the years! Subscribe to the NBA: https://on.nba.com/2JX5gSN Full Game Highlights Playlist: Read more
Watch the highlights of Serena Williams vs Simona Halep at Australian Open 2021. News from the #1 sports destination and Read more
A weeklong series emphasizing investment in Black cis and trans girls is having its inaugural launch this week.Through virtual programming, Read more
This documentary examines the entirety of Michael Jordan's career. All of his slam dunks, legendary moments, game winners, buzzer beaters, Read more
A compilation of Tiger Woods’ storied career on the PGA TOUR, from clutch hole-outs to putts that were 'better than Read more
Tiger Woods is a sensation unlike any other. This original documentary takes a look at the career of Tiger. From Read more
Subscribe for the latest Lakers' content: https://www.youtube.com/channel/UC8CSt-oVqy8pUAoKSApTxQw Follow us on Facebook: https://www.facebook.com/lakers Follow us on Instagram: https://www.instagram.com/lakers/ Follow us on Read more
Check out the BEST of Jordan's career as a Chicago Bull with the Michael Jordan mixtape! Subscribe to the NBA: Read more
Once upon a time, there was a man named Martin Luther King, Jr. He taught us that things won't always Read more
Check out the best plays of the decade from Stephen Curry! Subscribe to the NBA: https://on.nba.com/2JX5gSN Full Game Highlights Playlist: Read more
The following is a sponsored article in partnership with Xfinity. To celebrate Black History Month, Xfinity is highlighting industry leaders Read more
Watch the highlights of Serena Williams vs Anastasia Potapova at Australian Open 2021. News from the #1 sports destination and Read more