Doll Company, Orijin Bees, Founded by a 7-Year Old and Her Mother Inks New Deal With Target
Toy company, Orijin Bees recently announced that their Baby Bee Doll Collection on Target online, showing beautiful skin tones and array of curly hair patterns. The company founded by 7-year old Esi amd her mother Melissa Orijin. Esi struggled with her confidence of being the only Black girl in her class. This deal with Target represents a milestone achievement for the brand continues to grow its toy line to empower girls to find self-love and pride in themselves with their products.
“As a purpose-driven brand, we are determined to help broaden the view of beauty to include black and brown girls of every shade and hair texture,” Melissa told Black News. “As a mother, I felt I had to do more for my kids, my family, my friends, and also for the many kids out there who I’ve never met but who I know struggle the way Esi did, not seeing others like themselves in their classrooms or even among their toys at home.”
Orijin Bees, also written O.R.I.J.I.N. B.E.E.S, stands for Our Representation is Just Inclusion Normalized, Beautifully Empowering Every Soul.
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