Bronny James And Shedeur Sanders At The Top Of The College NIL Valuation Rankings
Sanders, a quarterback for the Colorado Buffaloes, is the second student-athlete with the highest NIL valuation. He is at the top of college football with a valuation of $4.1 million, according to On3. That number jumped from $2.5 million after Sanders helped his teammates win against Texas Christian University Horned Frogs at the start of the season.
The 21-year-old was the first athlete from an HBCU to sign a multi-year deal with Gatorade, according to Afrotech.
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