(BPRW) Zendaya and On Announce Multi-Year Partnership Focused on Movement and Storytelling

Brought together by a shared love of movement, a commitment to well-being and a passion for connecting with communities, the actor and fashion icon will collaborate with the global sportswear brand on future creative campaigns and products

(Black PR Wire) Zurich, Switzerland – Recently, On welcomed Zendaya as a new brand partner, marking the first chapter of a multi-year collaboration. Together, Zendaya and On will drive meaningful conversations around movement and well-being, reimagine select product collections, and produce future creative campaigns.

Zendaya has become an influential voice of her generation and a fashion icon. She pursues meaningful roles that bring her love of storytelling to life and captivate audiences on screen. With the support of her longtime stylist, Law Roach, she has translated her reverence for storytelling into her approach to fashion. She will bring this same stylistic intention to On, working to reimagine and collaborate on designs and future collections through the lens of everyday movement, sports and lifestyle.

“It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official,” said Zendaya.

To kick off the partnership, Zendaya and On released a creative campaign called Dream Together. This cinematic short film, starring Zendaya and directed by C Prinz, opens up a conversation about how movement can bring people together. With a track as its stage, Prinz gave a nod to how sport and movement can connect people from different backgrounds – a message that is especially meaningful in a year when the world comes together to celebrate a global sporting moment.

“I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day,” said Zendaya. “I think this feeling of collaboration and inclusiveness shines through in what we’ve created.”

“We’ve been massive admirers of Zendaya’s ability to inspire a generation and dream big,” said David Allemann, On’s Co-Founder. “We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya. This film is the beginning of more stories to come and we are eager to bring in new and distinctive voices alongside Zendaya to continue our mission to dream together.”

To watch the Dream Together film, visit this page and see the press kit here. To shop and learn more about On’s partners, visit our website.

About On

On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.

On is present in more than 60 countries globally and engages with a digital community on www.on.com.

Source: On