“Breast cancer continues to touch far too many lives and families,” said Paul Buccieri, President and Chairman, A+E Global Media Group. “Through our Stop Breast Cancer for Life initiative, Lifetime is proud to amplify vital messages about breast cancer with Garcelle Beauvais as the face of this year’s campaign. Together with the Breast Cancer Research Foundation, we remain steadfast in our mission to inform, empower, and help fund lifesaving research in the fight against breast cancer.”

As women, we carry so much for our families, our friends, and our communities but we must also remember to care for ourselves,” said Garcelle Beauvais. “Early detection saves lives. I am proud to join Lifetime’s Stop Breast Cancer for Life campaign to encourage every woman to speak up, get screened, and take charge of her health. Together, we can make a difference.”

This year’s PSA will air across Lifetime and all A+E Global Media platforms, in addition to being shared on digital and social channels and further amplified by distribution partners throughout October and beyond. The campaign encourages individuals to learn their risk factors, talk to their doctors, and take action for their health.

In the U.S., one in eight women will face a breast cancer diagnosis in her lifetime, with over 42,000 Americans losing their lives to the disease each year. However, thanks to groundbreaking research, more than 4 million survivors are living and thriving today.

For over 30 years, Lifetime’s Stop Breast Cancer for Life has provided women and families with timely, vital information about prevention, detection, treatment, and survivorship. The campaign is further amplified by distribution partners, sponsors, and nonprofit collaborators who share the mission to eradicate breast cancer.

This year’s initiative will also spotlight a curated collection of breast cancer–themed films available across Lifetime VOD, the Lifetime App, and mylifetime.com throughout October. These stories of resilience and courage include FIVE, Four Extraordinary Women and Matters of Life & Dating.

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