Through this collaboration, 105.9 KISS-FM, 105.1 The Bounce and Detroit Praise will leverage their powerful combination of on-air talent, digital platforms, and community reach to spotlight MBBA initiatives, highlight local entrepreneurs, and connect audiences with valuable resources and opportunities.

“This partnership is about using the strength of our platforms to elevate voices, create opportunity, and support the communities we serve,” said Matt Scarano, Vice President and Market Manager of Beasley Media Group Detroit. “We’re proud to work alongside the Michigan Black Business Alliance to help shine a light on the incredible work being done across Detroit and to make a lasting impact.”

The initiative will include on-air features, community-focused campaigns, and digitally integrated marketing opportunities designed to drive awareness and engagement around MBBA’s mission and programs.

“We are excited to partner with Beasley Media Group to further our mission of advancing economic equity and supporting Black-owned businesses,” said Charity Dean, CEO of the Michigan Black Business Alliance. “This collaboration allows us to expand our reach, share important stories, and connect more deeply with the community we serve.”

Together, Beasley Detroit and MBBA will work to foster stronger connections, highlight success stories, and create impactful programming that reflects the resilience and innovation of the Detroit community.

Source: Beasley Media Group, LLC