Florida’s $5.5 Million Trump Airport Rebrand Comes As Black Advocates Criticize DEI Rollbacks

South Florida’s Palm Beach International Airport has officially been renamed President Donald J. Trump International Airport after a Florida law took effect Thursday.
The transition is expected to happen in phases, meaning travelers will see both the airport’s old and new branding throughout the terminal over the next several weeks. While the airport’s new name is now official, its three-letter code will remain PBI until Aug. 18, when it changes to DJT, per NPR and an airport online FAQ.
“Because an entire airport transformation doesn’t happen overnight, you’ll notice a combination of both our classic look and our new brand elements coexisting while traveling through the terminal over the next several weeks,” airport officials said in a Facebook post.
“Rest assured, our top priority remains providing you with the smooth, easy and stress-free travel experience you always expect here. Thank you for your patience as we complete this exciting fresh update!”
Details on Trump’s longtime connection to Palm Beach and its airport
The first aircraft to arrive under the airport’s new name was “Trump Force One,” the Boeing 757 owned by the Trump Organization. The plane landed shortly after 5 a.m. with Eric Trump, executive vice president of the Trump Organization, on board, according to NPR and PBS.
“There is no person who has done more for Florida and our country, and no one more deserving of this incredible honor,” Eric Trump wrote in a post on X, formerly known as Twitter. “As a son, and someone who flies out of this airport nearly every day, I will forever be proud to see the initials ‘DJT’ on my boarding pass.”
The airport is a few miles from Trump’s Mar-a-Lago estate in Palm Beach, where he frequently travels from Washington. Earlier this year, a nearby stretch of road connecting the airport to the resort was also renamed Donald J. Trump Boulevard, NPR reported.
When did the airport name change take effect?
Trump is the first sitting U.S. president to have an airport named after him. Historically, airports have typically been named after presidents after they left office.
Airport officials said the renaming is a branding change only and will not affect ownership or daily operations. The project is expected to cost up to $5.5 million for new signage, branding and other updates, according to PBS.
The airport’s new name became official after Gov. Ron DeSantis signed the legislation into law in March. The law took effect July 1, according to NBC News.
What the multimillion-dollar airport renaming means as Florida rolls back DEI initiatives
The decision to spend up to $5.5 million to rename Palm Beach International Airport comes as Florida has scaled back diversity, equity and inclusion initiatives and reduced funding for DEI programs at public colleges and universities under DeSantis.
The administration has also faced criticism over changes to Black history education standards and policies that Black advocates say have disproportionately affected Black communities.
The state’s 2026-27 budget allocated $2.75 million toward the airport renaming, while airport officials estimate the total project could cost up to $5.5 million, according to Blavity and NPR.