(BPRW) The 2025 American Black Film Festival Announces Nia Long and Larenz Tate as Ambassadors

(Black PR Wire) LOS ANGELES, CA – The 29th annual American Black Film Festival (ABFF) announced recently that Nia Long and Larenz Tate, stars of the 1997 iconic romantic drama Love Jones will serve as Ambassadors to the festival. As Ambassadors, Long and Tate will help bring awareness to ABFF’s mission of showcasing Black content and fostering opportunities for creators of color to succeed in the film and TV industry, while inspiring and empowering the next generation of storytellers. This year’s festival will take place live in Miami Beach June 11-15, followed by an online segment June 16-23 on ABFF PLAY (https://abffplay.com/).

In addition to their roles as Ambassadors, Long and Tate will participate in the ABFF Remembers: Love Jones – an intimate conversation and musical tribute celebrating the legacy of the film. The beloved co-leads will reunite to reflect on the making of the film, their experiences on set, and the enduring friendship that has flourished over the years. Adding to the magic, the event will feature curated selections from the film’s iconic soundtrack, a musical masterpiece in its own right. Jeff Friday first saw Love Jones at another film festival, an experience that inspired him to create the American Black Film Festival. Since the early days, Long and Tate have been ardent supporters of the festival.

“We are thrilled to welcome Nia and Larenz as Ambassadors to the American Black Film Festival,” said Jeff and Nicole Friday, Founders of NICE CROWD. “Their work in Love Jones remains iconic, and they have long been trailblazers in the industry. Their contributions to ABFF’s mission have been immeasurable, dating back to the festival’s early days in Acapulco in the late ’90s. We are honored to count them as dear friends.”

Nia Long is an Award-winning actor, Grammy-nominated performer and author, who is known for her iconic work and legendary roles across both film and television which has garnered her four NAACP Awards. Long next stars in Lionsgate’s Michael, the highly anticipated biopic of Michael Jackson, coming out October 3, 2025. Her upcoming memoir will be published by Gallery Books.

Larenz Tate is a Chicago-born actor who became a cultural icon with his roles in both television and film. He currently stars as Congressman Tate in Power Book II: Ghost on Starz, after first appearing in the Power universe in Season 4 as the ambitious Councilman Rashad Tate. Tate’s career includes groundbreaking roles in films like Menace II Society and Dead Presidents, which vividly depicted the struggles of Black men in South Central Los Angeles, and his celebrated performance in Love Jones (1997), a cult classic. He’s also starred in Crash, Girls Trip, and TV series such as House of Lies and Rescue Me. Tate is also an entrepreneur, co-founding TateMen Entertainment with his brothers to develop and produce content that champions Black storytelling. The company launched the hit podcast Bronzeville, which has garnered over 20 million downloads. Tate remains a strong advocate for supporting emerging filmmakers and creators in the industry.

Founded by Jeff Friday in 1997, the American Black Film Festival (ABFF) is the leading festival of its kind showcasing Black storytelling. Since its inception, the ABFF has been dedicated to supporting Friday’s conviction that Black artists deserve the same opportunities as their mainstream counterparts. Having premiered the work and encouraged the careers of many of today’s most successful filmmakers and actors, the ABFF has become the standard-bearer of excellence for Black American creativity.

ABFF sponsors and partners to date are Warner Bros. Discovery and HBO® (Founding), Comcast NBCUniversal, Walmart, Ally (Presenting), Greater Miami Convention & Visitors Bureau (GMCVB) (Host), City of Miami Beach (Major), Sony Pictures Entertainment, American Airlines (Official), Getty Images, NYFA, (Industry), Variety, LA Times (Media).

About NICE CROWD

NICE CROWD, formerly ABFF Ventures, is a Los Angeles-based live events company that develops and produces properties in the arts, entertainment, lifestyle and wellness industries that showcase BIPOC culture and talent. The Company’s tentpole event is the American Black Film Festival, founded in 1997.

To learn more about NICE CROWD events, visit www.nicecrowd.com.

Source: NICE CROWD