(BPRW) New Era of Leadership @SonshinePR

-Luisa Martinez promoted to Associate VP and Communications Director-

(Black PR Wire) MIAMI, FL – As one of Florida’s leading public relations, marketing and advertising agencies, Sonshine Communications continues to raise the bar and evolve in the PR industry.  The company is not only making great moves in developing and implementing innovative services for its clients, but also within its creative team.

Sonshine’s President and CEO, Bernadette Morris, has appointed Luisa Martinez to the position of Associate Vice President and Communications Director at the agency. In this capacity, Luisa will manage the public and media relations division, and provide leadership and guidance on the team’s projects and assignments.

“Luisa is an exceptionally gifted and talented writer, publicist and administrator,” says Bernadette. “We are so blessed to have her on the team, and her creativity and commitment prove that she is poised to lead this division of the agency with the branded quality, substance and style that reflects the company.”                                               

Equipped with a solid grasp of creative messaging that speaks the language of her audiences, Luisa brings her talent to the team as a solid writer and effective communicator.  She is spot on with the development and execution of social media messages, client features and delivers hard-hitting and thought-provoking articles on key client subject matters.

In her new role at the firm, Luisa will manage and oversee client accounts, serve as a client liaison, develop social media content messages, manage social media accounts, draft and distribute press releases for clients, assist with creative campaigns, and manage Hispanic relations. She is a true social media superstar who is very skilled in all aspects of communications. 

“I am thrilled to be promoted and recognized for my contributions at Sonshine Communications,” said Luisa.  “I look forward to continuing to grow in my role at Sonshine and will strive to make the difference of a lifetime for our valued and dedicated clients.”

The consummate educator, Luisa earned her Master of Science in Mass Communications from Florida International University and her Bachelor of Science in Communications from Universidad APEC (UNAPEC) in Santo Domingo, Dominican Republic, her native home. Luisa is a seasoned PR professional, with nearly a decade of experience in the area of PR, marketing and communications services.

Sonshine Communications is a federal and state certified Minority Business Enterprise that specializes in cause-related services in the areas of public relations, marketing and advertising. Sonshine works with a diverse array of government agencies, corporations, non-profits, and businesses in numerous industries throughout the country. The firm’s mission is to provide a comprehensive delivery system of quality, substance, creativity and style that is second to none.

Incorporated in 1993, Sonshine provides a comprehensive menu of services including public and media relations, marketing and advertising, reputation management and crisis communications, public information and issues management, strategic planning, technology marketing and special events.

Since its inception, Sonshine has had the pleasure of working with hundreds of corporations, federal agencies, non-profit and social service organizations and churches and ministries. A minority owned and operated private corporation, Sonshine provides an array of services in the realm of public relations, marketing, advertising, digital development, and multimedia/graphic design.  With an ingenious in-house team of creative-driven employees, the firm specializes in cause related campaigns and offers public outreach program support, as well as strategic and integrated marketing services to its clients.

For more information on Sonshine Communications and how the company provides invaluable services that can make the difference of a lifetime, please call (305) 948-8063 or visit Sonshine.com.

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