How Keith Lee Is Helping Find The Country’s Best Black-Owned Restaurants And Give Diners A Chance to Win $10K
Viral TikTok sensation Keith Lee is continuing his efforts of highlighting and supporting Black-owned restaurants in a major way.
Pepsi Dig In is a platform designed to drive access, business growth and awareness for Black-owned restaurants. It is kicking off its latest call for submissions for its Restaurant Royalty program.
The brand has partnered with Lee to promote the second year of Restaurant Royalty. The TikTok food critic boasts over 12 million followers.
The program recognizes the country’s best Black-owned restaurants, and Lee’s influence will help transform restaurant owners’ lives and businesses with his posts.
“Pepsi Dig In began as a platform that started with the Restaurant Royalty programs specifically to help Black-owned restaurants around the nation, highlight them, and really allow the people who follow me and foodies who follow me to nominate their favorite Black bar or restaurant,” Lee said in a recent, exclusive interview with Blavity. “It’s going to be super dope!”
Lee started his TikTok career during the pandemic to help him with his social anxiety. The professional UFC fighter hoped recording himself would help him with interviews and personal interactions. The self-proclaimed “foodie” merged his love of food with his new recording goal and began posting one daily food review. Since then, the Las Vegas-based influencer has been instrumental in helping restaurants nationwide.
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