Let’s face it. We judge every business by its online presence. Whether it’s a freelance portfolio, nail salon, or a law firm, a business’s website is the first opportunity to create a strong impression and connect with prospective clients. Equally important is your domain name–after all, it’s how customers find your website in the first place. 

“Descriptive domains allow you to use meaningful words on both sides of the dot. This gives entrepreneurs more opportunity to differentiate their business by creating a truly unique digital identity. Domain names that are short, easy to remember and descriptive are set up for  success—and this includes SEO impact,” said Rachel Sterling, Chief Marketing Officer of Identity Digital. 

Identity Digital elevates online identities for individuals and organizations with the world’s largest portfolio of nearly 300 new descriptive top-level domains. A top-level domain (TLD) is the last segment of a URL, the part of a domain that comes after the dot. Commonly, we see domains that end with “.com”, but there are so many more descriptive options available for businesses to use. Identity Digital’s portfolio includes TLDs like .email, .guru, .social, .restaurant, .live, and hundreds of others to create unforgettable domain names for your brand. Descriptive TLDs that are industry-specific can capture customers’ attention and convey a brand’s authentic digital identity. 

Identity Digital also takes your unique domain to the next level with built-in security features to prevent fraudsters from registering false names that mimic your domain name, protecting your brand from malicious attackers. 

Here’s how you can create a great descriptive domain name for your website:

Make it Memorable 

A great domain name should be short, easy to remember and describe your business potential customers. Take out unnecessary details and symbols from the domain name that could cause any confusion.

SEO Strategy 

Use words relevant to your business on the left and right side of the dot to improve SEO. One of the biggest benefits of having a descriptive TLD is that when they are smartly leveraged, they can better position your domain for higher search engine rankings. 

Brand Fit

Choose a domain that most closely matches your other platforms. Your business name, domain, and social media handles should be the same.

Grow your idea, personal brand, or business by creating a domain that reflects the value you bring to the world. Learn more about Identity Digital and market your website for success. 

Find Identity Digital domains at your favorite domain seller. 

This editorial was brought to you in partnership with Identity Digital.