(BPRW) Lyft Announces 50% off Rideshare, Bikeshare and Scooter Rides to the Polls on Election Day | Press releases
(BPRW) Lyft Announces 50% off Rideshare, Bikeshare and Scooter Rides to the Polls on Election Day
(Black PR Wire) We believe that everyone’s voice – and vote – deserves to be heard, and transportation should never be a barrier. That’s why this Election Day, Lyft is helping more people roll to the polls with access to discounted rideshare, bikeshare, and scooter rides.
Lyft’s Voting Access program was created to address real transportation barriers:
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A study from 2020 found that individuals without access to a car vote at significantly lower rates than those who have one.
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These numbers are even more severe for young people of color, who are 30% more likely to cite transportation as a barrier to voting than young white people.
Here’s what else we’re doing:
Partnerships: Throughout the primary elections, early voting, and the general election, we’re working with national nonprofit organizations to provide access to free or heavily discounted rides for communities that traditionally face barriers in getting to the polls. Partners like the League of Women Voters, Warrior Scholar Project, League of United Latin American Citizens (LULAC), NAACP, and more can now distribute ride codes directly to people in their networks in need of transportation.
Influencers: We’re amplifying the campaign by partnering with a variety of influencers to get the word out about Lyft’s Voting Access program to additional demographics. . We’re working with a mix of content creators to encourage riders to make a voting plan ahead of time and turn out on November 8.
Encouraging riders, drivers, and team members to vote: We’re communicating directly with our rider and driver community about how and why to vote in this year’s election. This includes providing voter registration information and reminders to both riders and drivers ahead of November 8. Additionally, our corporate policies allow all Lyft team members to take time off to vote.
The content and opinions expressed within this press release are those of the author(s) and/or represented companies, and are not necessarily shared by Black PR Wire. The author(s) and/or represented companies are solely responsible for the facts and the accuracy of the content of this Press release. Black PR Wire reserves the right to reject a press release if, in the view of Black PR Wire, the content of the release is unsuitable for distribution.
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