Black-Owned Rideshare Company Making Transportation Safer For Women
A Black woman entrepreneur, Trenelle Doyle founded a Black-owned rideshare start-up, Go Girl Ride that goals makes transportation safer for women and others who identify as LGBTQ. Doyle, a native of Portland, Oregon is a former rideshare driver, witnessed how women passengers would express their relief whenever she was their driver. Doye heard experiences of her customers being harassed or assaulted during rides.
Then she created a company where woman and anyone who self-identifies as a woman, feels safe to travel ridesharing. Go Girl Ride, mission to ensure there would be no driver impersonation and sexual predators. Each person who applies for a driver job must go through a background check and interview process. The company also sells safety kits with non-lethal weapons that passengers could carry for protection. The earnings from the safety kits help fund the platform which began in Portland and has plans to expand in the near future.