28-year-old’s pandemic cookie business became a celebrity favorite
A 28-year-old entrepreneur from Los Angeles launched Fleurs et Sel, a cookie company in 2020 after being laid off from her job due to the pandemic. Now over a year later, her cookies are some of the most sought-after by Hollywood stars and customers all across the world. Lara Adekoya had worked at Nordstrom at the Grove as a salesperson for designer shoes since 2015. Adeloya was one of those who had to realign her goals due to the pandemic according to Black Business.
Once she was furloughed from her job, she discovered her passion for baking. Adekoya started baking sea salt chocolate chip cookies as a hobby and shared it on social media. At first she would send cookies to her friends and customers from Nordstrom as a way to stay connected during he pandemic. She would later decide to turn it into a business. With the connections she had made in her previous job helped leverage her business. A few of her previous clients were the first to buy cookies and helped promote the brand.
A few celebrities like Issa Rae, Jennifer Love Hewitt, Jenna Dewan, Lena Waithe, and Melissa Benoist were just some who showed love for her cookies. Since launching she has catered major studios such as Netflix, Amazon Studios, A24, and the Oprah Winfrey Network.
“I’m customer-obsessed and social media-driven, and I use those skills to create community through my cookies,” Lara told Good Morning America. “I hope that my voice transcends communities and transcends different cultural groups so people know that we, as young Black women, we are capable of doing so many things.”
Fleurs et Sel cookies come in several signature flavors and are sold online and in pop-up shops.
“I’m a multicultural woman, and look at what I’m doing — and especially during this time, with all of these cultural and social movements, it is so amazing to have this much support and this diverse of an audience,” she said. “Everyone’s here for the cookies, but also to share in community.”
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